Wilson by KITH Collab

Creative + Art Director Experiential Activation

In 2021, Wilson and Kith debuted a collaborative capsule featuring apparel, performance tennis rackets, tennis balls, and accessories. Building upon this success, in 2022, the collaboration evolved into a summer activation at Hampton Racquet in East Hampton, NY.
Debuting on Memorial Day weekend, the takeover included a myriad of elements, from signage and wayfinding to co-branded patterned windscreens, a pro shop face-lift, decor for the cafe, and even upholstery for the outdoor lounge areas. Additionally, a collaboration with a local landscape artist ensured that the foliage and flower blooms harmonized seamlessly with the collab color palette.
The activation welcomed tennis enthusiasts of all levels to enjoy the club's amenities, no membership needed. 

CREDITS
Garth Weber, VP Brand + Creative // Amanda Cerutti, Designer // Jen Bertani, Sr Project Manager // Terminal Agency, Creative & Production

Previous
Previous

CLASH V2

Next
Next

WILSON BRANDED SPACES