A global product campaign spanning the US and EMEA regions, promoting a limited series of high-performance tennis rackets. Seeking to uncover the true sustainability of a racket, the product design team stripped away all non-essential features, leaving behind only elements crucial for optimal performance. This approach resulted in raw yet coated finished rackets, showcasing organic patterns of the carbon fiber and translucent bio-based substitutes for any petro-based components.

Wilson collaborated with Tentree, a sustainability-focused company, to plant trees in mangroves for every racket sold. Link to Tentree blog post to read more.

Read more on the project in Forbes.

The campaign deliverables included print and digital assets, photography, packaging design, seeding kits, and a social media activation.