The Triniti franchise product campaigns were part of a broader initiative within the Wilson Racquet Sports brand, aimed at introducing revolutionary and sustainable products. Triniti and Triniti Pro marked a significant milestone as the first tennis balls designed to eliminate the need for pressurized packaging. This innovation allowed for the replacement of plastic containers with post-consumer paper sleeves.

Deliverables included print assets, digital assets, and lifestyle photography. Additionally, the product launch featured an activation at the 2019 US Open in New York.