The worst advice I’ve ever been told was to pick a lane and become a specialist.

I’ve worked across several design disciplines - 2D, 3D, product, print, brand, logo, identity, digital, motion, film, photography, retail, exhibit, experiential, UI/UX, web, copywriting - and I love and appreciate each one. But over the years I’ve come to realize specializing eventually invites burnout, or worse boredom.

The more experiences and skills I collect over the years, the more I understand that my speciality is to leverage these experiences for creative problem-solving. I love analyzing the lived experience. I love connecting people, dots, and ideas.

I have an innate desire to create beautiful things, tell meaningful stories and influence positive impact.