Created for an onsite pop-up in New York City’s Upper East Side, this mural served as both a visual centerpiece and an interactive moment for visitors. Designed to celebrate the temporary space and spark engagement, it invited guests to take photos and geo-tag the location while enjoying the installation.

Each letter was crafted using patterns and cutouts drawn from the brand’s heritage graphics and vintage advertisements, seamlessly tying into the warm, nostalgic aesthetic of the pop-up. The mural complemented a heritage display featuring the company’s historical equipment and archival posters, creating a cohesive and immersive brand experience.