Modular retail system designed for team sports activations—including basketball, football, and volleyball.

The system was developed to flex across events of varying scale, with modular components that could display product, host demonstrations, provide information and education, and support transactions.

Materials were intentionally selected to withstand the demands of high-traffic, high-impact environments such as the NFL Super Bowl, NBA Final Four, and AVP Tour—while staying on brand and serving as a clean backdrop for featured products.